About Our Brands



     At Stone & Virtue, we want to ask more questions. We believe how we spend our money is much more important than what color is trendy and/or how it makes us feel in the moment. The fashion industry is paying a high and often deadly cost to many people throughout our world. They are the forgotten ones. They are the people who make our clothes. The global community (you, companies, brands, me) have realized that our money carries a lot of power. With power, you can create change. Our dollar is our vote! All around the world, people, organizations and companies are making pivotal changes in how clothing is sourced, manufactured and distributed.

Stone & Virtue's business model directly positions us in the forefront of the growing number of companies creating awareness for how businesses impact other people globally. We want to be a "Business For Good", which is directly why we partnered with B1G1 (www.b1g1.com), enabling us to create buy1 give1 campaigns for each purchase you make. This enables you to see the impact you are making with not only the brands you are supporting, but also directly with our "Give Back" campaigns. Being partnered with B1G1 and frontline visionary brands, creates significant changes worldwide. This is how we spread our imprint across multiple continents, affecting change on a much larger global scale. And it all starts with you.

Each brand we feature stands out as a leader in the philanthropic and eco-conscious industry model taking shape throughout the world. We realize our money has power. We choose to spend it in a way that benefits people and doesn't harm them. When we work together, we have the power to shape the future. We will do no more harm. 

The Shine Project:

- Ashley Lemieux (founder), came to a pivotal moment in her life, while working as an aid in an inner-city high school in Phoenix, Arizona. She was involved with a program called, Avid, which aimed to help students prepare for life after high school. The preparation was focused on college. She became dismayed as she realized many of the students didn't see college could ever be an option for them.

- Seeing a need in the community, Ashley immediately worked to come up with a solution. In 2007, she started a non-profit, called "The Shine Scholarship Project", which raised enough money to send 7 kids to college. While learning more about these children, she witnessed firsthand the effects of extreme poverty. Many of the families were unable to meet basic financial requirements for their families, including food and beds to sleep in.

- She knew the scholarships would not be enough. Additional income would be necessary to meet other financial demands as well. Ashley chose to lead again, deciding to take things even further this time. In 2012, Ashley began learning to make jewelry, in order to teach the youth she was mentoring valuable life and work skills, while enabling additional income for daily financial needs in college. The Shine Project grew directly from these events. You can read more details about her journey here (http://www.theshineproject.com/how-it-began/).

- The Shine Project was Stone & Virtue's first feature brand! 

- Over 40 scholarships have been given since 2011, and 100% of donations given to the non profit go directly to the students.

- Threads by The Shine Project currently employees 11 inner city students.

No Nasties:

( 30 minutes, 250,000 lives, 15+ years )

- "One every 30 minutes - that's the average rate at which farmers are committing suicide in India. 250,000 farmers suicides in 15 years. It's the largest number of suicides recorded in human history. It's happening right now, right here in India. And it's not getting any better.These numbers were too disturbing for us to ignore. We decided to do something about it.

- We looked at the current initiatives in India to address this issue and were glad to discover a solution in "organic" and "fair trade" farming practices. 
However, all this work was being done only at the grassroots level. There wasn't enough support for it from the end consumers - from you and me.

- A lack of awareness. A lack of alternatives.

- Anyone truly aware of what is going on would not continue to ignore this crisis. If you had a viable alternative, you would choose it. 
An alternative that doesn't ask you to change your lifestyle, but meets you where you're at and matches your fashion and design sensibilities.

- Introducing No Nasties: 100% organic, 100% fairtrade clothing.

- Organic and Fairtrade means no genetically modified seeds, no synthetic pesticides or fertilisers, no child labour, no price exploitation, no suicides! It means using natural seeds, natural fertilizers, natural means of pest control. It means paying fair wages to farmers for their efforts and even paying them premiums for community development. It means happier lives, healthier communities and a nicer planet for all of us.

- How is No Nasties different?

- Starting from seed up, a No Nasties garment is a labour of love - love for the planet, love for fellow beings, love for good design. Grown from organic seeds on fair trade farms where synthetic pesticides and GMOs have no room, and processed at factories that are governed by sustainability norms, a No Nasties garment is our way of showing the love" (www.nonasties.in).

31 Bits: 

- "All of our products are carefully crafted by hand by skilled artisans in Uganda and Indonesia. Our beaded products are made in Uganda from rolled up paper, sealed with a water-based varnish. Making beads from paper is a technique found throughout Eastern Africa.

- Our metal products and accents are made in Indonesia by skilled artisans who have spent years learning the craft. Metal jewelry used to be a much bigger industry in Indonesia, but has significantly decreased over the last decade. By giving artisans access to the global market, we are helping preserve this beautiful, traditional technique" (http://31bits.com/about/about-our-products/). 

Mercy House Global: (information coming soon!)

Elegantees: (information coming soon!)